Northeast Alabama Community College (NACC) received ten awards at the Alabama Community College System Public Relations Association (ACCSPRA) 2017 Conference held recently in Orange Beach. Northeast won two top Pyramid Awards, three Awards of Achievement, and five Awards of Merit. During the conference, the Pyramid Awards ceremony recognized two-year college marketing items created and/or used during 2016.
"These awards reflect what an outstanding job our faculty and staff do in communications and marketing," stated NACC President Dr. David Campbell. "Communications with our community is so important for the success of Northeast as a college and we are fortunate to have such talented people here to help us achieve this for us."
NACC won a top Pyramid Award for the newly designed Opportunity! Workforce Development Career/Technical View Book in the View Book category. The view book, which highlights all the college’s career technical programs, is given to prospective students who wish to explore the many career options available for which they may train at NACC. Dr. Mike Kennamer, who serves as Director of Workforce Development and Skills Training worked with the Office of Promotions and Marketing and BPI Media, to design an attractive view book chock full of information on a variety of careers. “When we hand someone a view book, we want them to be able to flip through the pages and imagine themselves in a new career,” said Kennamer. “The view book serves as a window into the possibilities that exist for prospective students, and outlines how they can take the next step toward realizing their dreams.”
NACC also won a top Pyramid Award for the Aurora Literary Magazine in the Student Publications category. “Receiving this award validates the work we do in student publications,” said Joan Reeves, Sponsor of the Aurora Literary Magazine. “In addition to the publication of the works of talented NACC students and artists, our literary journal continues to serve as a recruitment tool for the college through the publication of the winning entries from the middle/high school writing competition. The editorial staff is extremely proud to have received the Pyramid Award.” Reeves is also an Instructor of English/Director of Division of English and Fine Arts/Director of Student Activities.
The redesigned NACC Logo with horse animation added won an Award of Achievement in the Logo Design category. Debra Barrentine, Director of Promotions and Marketing, worked with Zach Jones of Ascend Web Development on this. “The animated logo continues to be a popular addition to our App and commercials,” said Barrentine. “This animation is something that I had wanted to get done for a long time. It is great seeing it out there.”
The Digital Adsets with animation added won an Award of Achievement in the Online Advertising—Series category. Barrentine worked with Michael Seavers of Spectrum on this project. “These adsets are very eye-catching and well done,” said Barrentine.
NACC won an Award of Achievement in the Brochure Category for the “Higher Education Close to Home!” brochure which was created for recruiting high school students. Andrea Okwu, Coordinator of High School Relations/Recruiting, and Barrentine worked on the project together with BPI Media. “The brochure is always a great tool to inform high school students of what we offer at NACC, and I am very pleased to know that ours was selected as one of the best in the state,” stated Okwu.
The website for Northeast won an Award of Merit in the Websites Category. Patricia Combs, Educational Technology Director worked on the project together with the NACC Website and Social Media Committee. “We are extremely proud of the accomplishment that this award signifies,” said Combs. “Keeping our website informative and easily navigable is a team effort here at NACC. It has been exciting to see that our user data confirms that more and more of our students and community is finding, and using, our website which continues to be our goal.”
The NACC Mobile App won an Award of Merit in the Mobile App category. “Zach Jones and his staff at Ascend Web Development continue to do an outstanding job with our Mobile App,” said Barrentine.
The Facebook and Instagram Digital Ads series “What Students Say About NACC” won an Award of Merit in the Social Media category. Barrentine worked with Ascend on this project as well. “The folks at Ascend are experts in college digital marketing,” said Barrentine.
The NACC Workforce Development’s “Earn Your Degree in Industrial Systems Technology” poster won an Award of Merit in the Posters Category. While the college only submitted one poster for the competition, posters were developed for each of the career technical programs under the supervision of the Office of Workforce Development. “These posters convey the stories of those who found their opportunity at NACC and have launched successful careers in their field of study,” stated Dr. Kennamer. The Industrial Systems Technology poster features 2017 NACC Aaron Rivera, who is a field service representative technician in Fort Payne.
The NACC yearbook “NACC Mustang Marvels 2015-2016” won an Award of Merit in the Student Publications Category. “My students had a blast making this comic book themed annual,” said Joan Tucker, NACC’s yearbook sponsor. “Thanks to the support of Dr. Campbell and the talent of the yearbook staff, we were able to create a book the student body found fun and memorable.”
Barrentine attended the ACCSPRA annual conference. The theme was “Community is our Brand.” Featured speakers included Dr. Adam J. Brooks, a national award winning public speaker and communication expert who gave a presentation on “Developing your College’s Elevator Pitch.” Seth Levi, Director of Marketing at the Southern Poverty Law Center spoke on “Dealing with Controversy.” Melanie Yuill and Joe Whelan of ABC 33/40 in Birmingham gave a presentation on “Speaking to the Media.” Dick Burleson, author of “You Better Be Right” also spoke. He has been a football official in the Southeastern Conference for 25 years. His book of his SEC experiences and personally inspired stories has reached the #1 Best Sellers list at Barnes and Noble.
The mission of ACCSPRA is to enhance the image, strengthen and promote awareness and public perception of the Alabama Community College System. The group holds two meetings per year, one in the spring and one in summer. For more information about ACCSPRA go to www.accspra.org.
For more information about marketing at NACC, contact Barrentine at 256-638-4418 or 256-228-6001, ext. 2210 or email her at firstname.lastname@example.org. For additional college information go to www.nacc.edu or download the free App from the App Store or Google Play Store.