NACC Branding

Mission

The mission of Northeast Alabama Community College is to provide accessible quality educational opportunities, promote economic growth, and enhance the quality of life for the people of Alabama.

Creating a Consistent Image

By ensuring that the same logo formats, fonts, colors, etc. are used across all mediums, we can be assured that anyone who sees anything produced by NACC will be shown a consistent representation of the institution. An organization’s brand is one of its most valuable assets. Once members of an organization become familiar with the branding guidelines, it is easy to implement them into everyday tasks and requires little effort. This minimal effort returns considerable dividends:

A professional appearance
Guesswork is eliminated from the “Does this look good?” decision making process
Document creation becomes faster and more efficient
It becomes easier for NACC personnel to share documents or information, as formatting or presentation don’t have to be altered
Prospective students are able to easily relate NACC marketing or correspondence with NACC itself, instead of materials getting lost in a sea of communications from other institutions

It is not by chance or accident that organizations that have mastered the art of using branding to communicate with individuals in a consistent manner have become some of the most prominent and successful organizations of our time. By following the steps outlined in this document, NACC staff & faculty can successfully communicate with each other and students in a manner that has been proven to get positive results.

Logo

The NACC logo identity consists of a mustang, college name, and arrow. How we use our logo is crucial in keeping its visual meaning and identity intact. The following formats are the only acceptable uses for our full color/black and white logo options when used on a light or dark-colored background.

Full Color
Light backgrounds only