NEWS

 

 

March 2, 2011

 

Northeast Wins National Higher Education Marketing Awards

Northeast Alabama Community College was notified recently that it is the recipient of three awards in the Twenty-sixth Annual Educational Advertising Awards competition by the national Higher Education Marketing Report (HEMR).

The Aurora literary magazine “Aurora--10 Years” received a Silver Award in the category of Publication/Internal Group 2: School with 2,000-4,999 Students. “The 2010 edition of Aurora marks the tenth-year anniversary of NACC’s literary journal, and I could not be prouder of this publication, for this is truly one of the strongest issues we have published,” said Joan Reeves, Chair of the English and Fine Arts Division. “What an honor to have all the hard work recognized in this manner. The literary magazine at NACC is so much more than just a forum for our students, for it also serves as a recruiting tool.” The literary magazine is published annually by the Epsilon Alpha Chapter of Sigma Kappa Delta and the English and Fine Arts Department of NACC. “Through the writing competition we sponsor for area middle and high schools, we are able to reach out to potential students and offer those ‘budding’ authors a chance to see their work in print,” continued Reeves. “The Aurora has truly been a labor of love and continues to reflect the amazing work being done by Alabama community colleges.” Of the more than 2,500 total entries received by HEMR, NACC was one of only 189 institutions receiving a Silver Award. Other winners in this category included St. Ambrose University, Iowa, Gold; NYU Stern School of Business, New York, Bronze; and Olivet Nazarene University, Illinois, Loyola University New Orleans, Louisiana , and Concordia School of Business, Minnesota, all receiving Merit awards.

The NACC Theatre printed program “Little Shop of Horrors” won an Award of Merit in the category of Other, Group 2: School with 2,000-4,999 Students. “I am so very grateful for the opportunity to enter the HEMR competition,” said Regan McClung, Theatre Office Manager. “Mrs. Barrentine and Dr. Campbell have taken Marketing and Promotions at NACC to a new level. It is such an honor to be able to compete for this award and to be recognized again this year. ” Other winners in this category included California State University-Channel Islands, Gold; Champlain College, Vermont, Silver; Savannah State University, Georgia, Bronze; and Stevenson University, Maryland and Augsburg College, Minnesota also receiving Merit awards.

Also a winner was the 2010-2011 NACC Catalog/Student Handbook in the category of Catalog, Group 2: School with 2,000-4,999 Students. Northeast won an Award of Merit in this category. “This publication takes a lot of coordination and effort, but I truly enjoy working on it,” said Debra Barrentine, Director of Promotions and Marketing. “It is a special honor to be awarded in this category with the competition being so tough. I am so fortunate to have the best administrators, faculty, and staff with which to work--their input into the catalog is extremely important to its success.” Other winners in this category included SUNY Adirondack, New York, Gold; Northwestern University, Illinois, Silver; Waynesburg University, Pennsylvania, Bronze; and Caldwell College, New Jersey, also Merit.

HEMR began its efforts to recognize educational marketing and advertising 26 years ago. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,500 entries were submitted from more than one-thousand colleges, universities, and secondary schools from all fifty states and several foreign countries. Awards and certificates were given to those entrants whose programs and materials displayed exceptional quality, creativity and message effectiveness, according to HEMR Publications Group. Judges for the competition consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of HEMR. HEMR has been the nation’s leading marketing publication for higher education professionals and their monthly publication is read by thousands of marketing professionals at colleges and universities throughout the country.

“It’s especially gratifying to see Northeast personnel being recognized for their achievements at a national level,” stated Dr. David Campbell, NACC President. “This recognition demonstrates the high quality of work that they are doing in promotions and marketing. The college’s mission is to serve the community in our area, and to be able to do that, it is extremely important to let everyone know what the opportunities are here. Congratulations to Mrs. Barrentine, Mrs. McClung, and Mrs. Reeves for their accomplishments, ones that reflect so well on Northeast.”

A complete listing of winners in all categories can be found at the website  www.hmrpublicationsgroup.com. For the last several years, Northeast consistently has been a recipient of these coveted national awards. Northeast was one of only two two-year colleges in Alabama to receive an award in this competition. (Bevill State Community College won an Award of Merit for television advertising.)

For more information on the Aurora literary magazine contact Joan Reeves at reevesj@nacc.edu or phone ext. 347, and for theatre contact Regan McClung at mcclungr@nacc.edu or phone ext. 218. For Promotions and Marketing, contact Debra Barrentine at barrentined@nacc.edu or phone ext. 210.

Dr. David Campbell, President of NACC, congratulates (L-R) Debra Barrentine, Director of Promotions and Marketing; Regan McClung, Theatre Office Manager;and Joan Reeves, Division Director of English and Fine Arts, for winning the recent national marketing awards.