NEWS

 

 

June 9, 2011

 

College Wins Six ACCSPRA Awards

Northeast Alabama Community College received six awards, of which three were top Pyramid awards, at the Alabama Community College System Public Relations Association (ACCSPRA) 2011 Summer Conference held recently in Montgomery. During the conference, the Pyramid Awards ceremony recognized two-year college marketing items created and used during the 2010 year. Winners received either a Pyramid Award or an Achievement or Merit ribbon.

Director of Promotions and Marketing Director, Debra A. Barrentine, won a top Pyramid Award in the News Writing category for her published article, “College Student Fulfills Promise to Mother.” The article highlighted Northeast student Demarius (Dee) Spivey. Spivey came to Northeast after working for 39 years when the plant at which she had been employed closed. She was fulfilling a promise she had made to her mother to go to college. As Spivey said in her interview for the article, “My mother’s outlook on learning was to learn one thing new every day. She is smiling down on me today.” Cheryl Gorham, Spivey’s instructor, suggested that Barrentine interview Spivey for the story. “I am so thankful to Ms. Gorham and hope that Ms. Spivey’s story will be an inspiration to others,” said Barrentine. “I am pleased and very humbled that the article was chosen for the Pyramid Award.”

The 2009-2010 NACC Yearbook titled Northeast Enquirer won a top Pyramid Award in the Student Publications category. “I am honored that our 2009-2010 yearbook won this prestigious award,” said Joan Tucker, Yearbook Advisor. “The students on the yearbook staff worked very hard to produce this issue. We tried to make a book that would inform people about the opportunities available at NACC but would also be entertaining to read, and we are proud to have been recognized by the ACCSPRA for having achieved that.”

NACC also won a top Pyramid Award for the Be a Mustang! full-color recruiting brochure. Barrentine and Andrea Wheeler, Assistant to the President and Recruiter, worked on the project with WordSouth in Rainsville, who designed the brochure. “This has been a popular recruiting tool and one of the most requested,” said Barrentine. Wheeler added, “Prospective students are able to see a true representation of NACC through this brochure and we are excited to be informative in such a new, creative way.”

The Be a Mustang billboard won an Award of Achievement in the category of Outdoor Advertising. The winning billboard features NACC students and is currently on display near Bridgeport, Alabama. “The photo was taken by Wayne Murphree of Flat Rock. WordSouth in Rainsville did the board design. “Students really enjoy being part of the marketing process at Northeast. We had a lot of fun photographing the ‘jumping students’ for this billboard,” said Barrentine.

The NACC Theatre won an Award of Achievement in the Special Events Publications category for the Little Shop of Horrors theatre program. The NACC Theatre also won an Award of Merit in the Poster category for the printed poster for Little Shop of Horrors. Regan McClung, Theatre Office Manager, said, “I am very honored to be a part of a community that strives for excellence. We compel each other to do our best. I do all I can to represent NACC, and it feels great to be recognized. A huge thanks to everyone at NACC!”

“It is evident from these awards that we have some very talented and creative people doing outstanding work here at the college,” stated NACC President Dr. David Campbell. “What they are doing is very important to us and this is getting information out to the public about all the things that we have going on at the college. It’s important that those living in our service area find out about all the opportunities that are available at Northeast.”

Barrentine attended the ACCSPRA annual conference. Cam Marston was the featured presenter. Marston studies generational and demographic trends for business and presents his findings to groups across the nation. Additional information can be found on his website at www.generationalinsights.com. “This annual conference is always a great way to network with peers,” said Barrentine. Barrentine is a past president of ACCSPRA. The mission of ACCSPRA is to enhance the image, strengthen and promote awareness and public perception of the Alabama Community College System.

Earlier this year, NACC won awards from the National Higher Education Marketing Report at its 26th Annual Educational Advertising Awards competition. The 10th anniversary edition of the Aurora literary magazine won a Silver Award, the 2010-2011 NACC Catalog/Student Handbook won an Award of Merit, and the NACC Theatre printed program for Little Shop of Horrors won an Award of Merit.

For more information about marketing at NACC, contact Barrentine at college ext. 210.

NACC President Dr. David Campbell congratulates winners of the recent six ACCSPRA awards, (L-R) Debra Barrentine, Director of Promotions and Marketing; Andrea Wheeler, Assistant to the President/High School Recruiter; Dr. Campbell; Joan Tucker, Yearbook Advisor and English Instructor; and Regan McClung, Theatre Office Manager.