College Wins Six ACCSPRA Awards
Northeast Alabama Community College received six awards, of
which three were top Pyramid awards, at the Alabama Community
College System Public Relations Association (ACCSPRA) 2011
Summer Conference held recently in Montgomery. During the
conference, the Pyramid Awards ceremony recognized two-year
college marketing items created and used during the 2010 year.
Winners received either a Pyramid Award or an Achievement or
Director of Promotions and Marketing Director, Debra A.
Barrentine, won a top Pyramid Award in the News Writing category
for her published article, “College Student Fulfills Promise to
Mother.” The article highlighted Northeast student Demarius
(Dee) Spivey. Spivey came to Northeast after working for 39
years when the plant at which she had been employed closed. She
was fulfilling a promise she had made to her mother to go to
college. As Spivey said in her interview for the article, “My
mother’s outlook on learning was to learn one thing new every
day. She is smiling down on me today.” Cheryl Gorham, Spivey’s
instructor, suggested that Barrentine interview Spivey for the
story. “I am so thankful to Ms. Gorham and hope that Ms.
Spivey’s story will be an inspiration to others,” said
Barrentine. “I am pleased and very humbled that the article was
chosen for the Pyramid Award.”
The 2009-2010 NACC Yearbook titled Northeast Enquirer won
a top Pyramid Award in the Student Publications category. “I am
honored that our 2009-2010 yearbook won this prestigious award,”
said Joan Tucker, Yearbook Advisor. “The students on the
yearbook staff worked very hard to produce this issue. We tried
to make a book that would inform people about the opportunities
available at NACC but would also be entertaining to read, and we
are proud to have been recognized by the ACCSPRA for having
NACC also won a top Pyramid Award for the Be a Mustang!
full-color recruiting brochure. Barrentine and Andrea Wheeler,
Assistant to the President and Recruiter, worked on the project
with WordSouth in Rainsville, who designed the brochure. “This
has been a popular recruiting tool and one of the most
requested,” said Barrentine. Wheeler added, “Prospective
students are able to see a true representation of NACC through
this brochure and we are excited to be informative in such a
new, creative way.”
The Be a Mustang billboard won an Award of Achievement in
the category of Outdoor Advertising. The winning billboard
features NACC students and is currently on display near
Bridgeport, Alabama. “The photo was taken by Wayne Murphree of
Flat Rock. WordSouth in Rainsville did the board design.
“Students really enjoy being part of the marketing process at
Northeast. We had a lot of fun photographing the ‘jumping
students’ for this billboard,” said Barrentine.
The NACC Theatre won an Award of Achievement in the Special
Events Publications category for the Little Shop of Horrors
theatre program. The NACC Theatre also won an Award of Merit in
the Poster category for the printed poster for Little Shop of
Horrors. Regan McClung, Theatre Office Manager, said, “I am
very honored to be a part of a community that strives for
excellence. We compel each other to do our best. I do all I can
to represent NACC, and it feels great to be recognized. A huge
thanks to everyone at NACC!”
“It is evident from these awards that we have some very talented
and creative people doing outstanding work here at the college,”
stated NACC President Dr. David Campbell. “What they are doing
is very important to us and this is getting information out to
the public about all the things that we have going on at the
college. It’s important that those living in our service area
find out about all the opportunities that are available at
Barrentine attended the ACCSPRA annual conference. Cam Marston
was the featured presenter. Marston studies generational and
demographic trends for business and presents his findings to
groups across the nation. Additional information can be found on
his website at
www.generationalinsights.com. “This annual conference is
always a great way to network with peers,” said Barrentine.
Barrentine is a past president of ACCSPRA. The mission of
ACCSPRA is to enhance the image, strengthen and promote
awareness and public perception of the Alabama Community College
Earlier this year, NACC won awards from the National Higher
Education Marketing Report at its 26th Annual Educational
Advertising Awards competition. The 10th anniversary edition of
the Aurora literary magazine won a Silver Award, the
2010-2011 NACC Catalog/Student Handbook won an Award of
Merit, and the NACC Theatre printed program for Little Shop
of Horrors won an Award of Merit.
For more information about marketing at NACC, contact Barrentine
at college ext. 210.
NACC President Dr. David Campbell
congratulates winners of the recent six ACCSPRA awards, (L-R)
Debra Barrentine, Director of Promotions and Marketing; Andrea
Wheeler, Assistant to the President/High School Recruiter; Dr.
Campbell; Joan Tucker, Yearbook Advisor and English Instructor;
and Regan McClung, Theatre Office Manager.