NEWS

 

 

March 5, 2009

 

Northeast Wins Coveted Higher Education Marketing Awards

Northeast Alabama Community College recently was notified that it is the recipient of three awards in the Twenty-fourth Annual Admissions Advertising Awards competition by the national Higher Education Marketing Report (HEMR). To date, this is the highest number of awards received by NACC in a single competition with HEMR.

The Aurora literary magazine received a Silver award in the category of Publication/Internal Group 2: School with 2,000-4,999 students. “The literary magazine at NACC is so much more than just a forum for our students, for it also serves as a recruiting tool,” said Reeves. The literary magazine is published annually by the Epsilon Alpha Chapter of Sigma Kappa Delta and the English and Fine Arts Department of NACC. “Through the writing competition we sponsor for area middle and high schools, we are able to reach out to potential students and offer those ‘budding’ authors a chance to see their work in print. The Aurora has truly been a labor of love and continues to reflect the amazing work being done by Alabama community colleges.” Other winners in this category included The University of St. Thomas in Houston (gold) and Central Lakes College in Minnesota (bronze).

The College’s new 30-second television commercial entitled Fall Semester Registration: “My future!” won an award of Merit in the category of Television Advertising/Single Ad, Group 2: School with 2,000-4,999 students. “We are very proud of this production. It has been one of our most successful commercials,” said Debra Barrentine, Director of Promotions Marketing for NACC. “We are very pleased that the HEMR recognized our marketing efforts.” Other winners in this category included Colorado State University-Pueblo (gold), University of South Carolina-Aiken (silver), Hodges University-Florida (bronze), and Molloy College-New York and Southern Arkansas University (awards of merit).

Also a winner was the 2008-2009 NACC Catalog/Student Handbook in the category of Catalog, Group 2: School with 2,000-4,999 students. Northeast won an Award of Merit in this category. “This publication takes a lot of coordination and effort. It is especially an honor to be awarded in this category with the competition so tough,” said Barrentine. Other winners in this category were: West Point (gold), Colorado Mountain College
(silver), Wor-Wic Community College-Maryland (bronze), and Lourdes College-Ohio and Central Lakes College-Minnesota (awards of Merit).

It was 24 years ago that this national competition began its efforts to recognize the field of admissions marketing and advertising. Today, the industry has matured into a sophisticated and competitive field, meeting the needs of knowledgeable prospects who are making their own educational decisions. It is the largest educational advertising awards competition in the country. This year, over two thousand entries were received from more than one thousand colleges, universities and secondary schools from all fifty states and several foreign countries.

Recently the publication was renamed Higher Education Marketing Report (formerly Admissions Marketing Report) to more appropriately reflect the expanding role of marketers at colleges and universities.

A complete listing of winners in all categories can be found at the www.hmrpublicationsgroup.com Web site. For the last several years, Northeast consistently has been a recipient of these coveted national awards.

“We are very pleased that Northeast has won this national recognition,” said Dr. David Campbell, President of NACC. “Aurora, our literary magazine is just outstanding. Mrs. Joan Reeves and her staff do an excellent job with this publication. And letting people know about Northeast and what is available here is an extremely important function of the College. Mrs. Debra Barrentine continues to do an excellent job with all our promotions. These awards are testimony to the excellent work our staff is doing.”

For more information on the Aurora literary magazine, contact Joan Reeves at reeverj@nacc.edu or phone ext. 347 and for Promotions and Marketing, contact Debra Barrentine at barrentined@nacc.edu or phone ext. 210.

NACC President, Dr. David Campbell (center), congratulates Joan Reeves (left), for receiving the Silver Award for the Aurora literary magazine and Debra Barrentine (right) for the Catalog and TV Commercial Merit Awards given by the Higher Education Marketing Report, National Newspaper of Admissions Marketing.
In the NACC President's Office with the award-winning publications